JHI works to improve the K-12 marketplace by promoting school choice and competition. JHI believes that parents should direct their child’s education and that every child is unique; therefore, parents require a variety of affordable options in order to choose the scenario that best meets their child’s needs.

JHI promotes high-performing traditional public schools, charter schools, tax-credit scholarships, vouchers, distance education, blended learning and homeschooling as some of the many options available to parents to achieve this end.